FOR IMMEDIATE RELEASE
Dr. Ghassan Abboud, President and Founder of 1st Family Dental, a premier provider of dental services in the Chicago and suburban area, has announced that the company will be changing their signature uniform colors and building signage in an effort to respond to results of a recent and extensive patient satisfaction survey.
The results of the survey revealed that many patients wanted to know when staff were nearby, as they could not always see if they were sitting in a dental chair. “If I sit in a massage chair, sometimes I become so relaxed that I would doze off,” one patient survey reads. “Then a dental assistant would appear by my chair and startle me! I need to know where they are at all times so I can keep my cool.”
Other patients had feedback about the signs on 1st Family Dental office buildings. “I know most of the signs are about 8 to 10 feet wide or tall,” said one patient, “but sometimes I just need something more obvious. Especially telling me how to get into the parking lot.”
1st Family Dental will be increasing building signage size by at least 30%, and will switch to neon signage where it is allowed by local ordinance. Staff uniforms will now include rubber-soled shoes which make distinct noises while walking. The dental group is adopting RFID technology to increase patient-staff awareness. RFID chips will be sewn into uniforms which will cause a beeping noise whenever they cross a doorway. Until that technology has been installed, small bells will be sewn into the cuffs of scrub uniforms. Uniform colors will now include Alizarin Crimson, Amazon Green, Barbie Pink, and Electric Indigo, to make staff members easier to see from patients’ peripheral vision.
“We have had the same colors, ceil blue and white, for our logo and uniforms since we incorporated in 1996,” said Dr. Ghassan Abboud, President and Founder of 1st Family Dental. “This is a big deal for us, but patient satisfaction is the most important part of what we do at 1st Family Dental. Eventually we will add patterns to the uniform options, but for now we will start with solids and conduct another survey soon. We hope these changes have the desired effect for our patients.”
Dr. Abboud stated that patients should look to see the new uniforms immediately, and new signs will be installed in all locations by June. 1st Family Dental has provided images of the anticipated changes below.
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